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Missouri Main Street Blog Section

Blog Home > Tags > COVID-19

Mornings on Main with Seanette Corkill and Anne Marie Luthro
Wednesday, September 16 at 8:30AM

To say that COVID-19 has changed things is quite the understatement! In this 60-minute, “Getting Back in the Game” presentation, retail specialists, Seanette Corkill and Anne Marie Luthro, will explore where shoppers are now both emotionally and physically and what retailers can do to accommodate them and still deliver a great store experience during this pandemic. This presentation and conversation will cover shopper expectations and behaviors, best practices for storefronts, what a new level of customer service means, floor plans and visual merchandising tactics that accommodate social distancing, and no-touch shopping.

Seanette Corkill is the owner of Frontdoor Back, a store design and visual merchandising firm. Seanette’s focus is helping independent businesses stay competitive. She is an experienced and objective retail environment expert. Seanette is also a frequent National and regional Main Street speaker and presents on topics such as store design, building facades, window displays, lighting terminology and techniques, and visual merchandising to retail groups and business districts across the country. Seanette provides custom training and design solutions for store owners. She is effective at applying retail space planning and design principals to improve a store’s “retail sophistication“ and stimulate sales. Her forte is identifying small changes that create big impacts.


Anne Marie Luthro, principal of AML Insights, is a shopper behavior and retail strategy expert trained at focusing a critical eye and a keen ear on all things retail. Anne Marie researches the MAZE– any retail environment, the MOUSE– key shoppers, and the CHEESE– the stores’ products and services. Finding the right balance of power, the pain points, and the moments of joy in stores are keys in creating profitable retail experiences. She spent twenty years studying Fortune 500 retailers and their shoppers’ behaviors. AML combines databased research and historical perspective when consulting for retailers.


Register here: https://register.gotowebinar.com/register/3373867231777344784

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Missouri Main Street Connection has partnered with AARP to launch Community Resiliency Projects that will take place in selected Missouri communities. The five selected communities will receive $5,000 each to implement their proposed Community Resiliency Project and can request to receive design assistance. It is important for small businesses to activate spaces in new ways to meet the changing business climate as a result of the COVID-19 pandemic. The downtown districts chosen for these projects will be accessible for all ages to ensure the entire community can utilize them as well as provide new spaces for small businesses to use. The application is available now on MoMainStreet.org.

Comments 0 Rating: Rated 5 star by 1 people.

Mornings on Main with Kirsten Borgstrom
Wednesday, August 5 at 8:30AM

You’ve heard it before, good communication skills are key to success in life. It’s no different in non-profit organizations and business. Good communication skills are key to a successful organization and business.

Join us as we talk through a Strategic Communications Plan, including the necessary steps to create the plan, how to implement, track, and evaluate to be effective at communicating with your audience.

Kirsten Borgstrom is a Principal with Place + Main Advisors, a Michigan-based company moving communities forward with Economic Development, Community Marketing, Real Estate Redevelopment, Placemaking, and Communications strategies. Ms. Borgstrom has more than 20 years of hands-on marketing and public relations experience in travel and tourism, economic development, real estate development, and sports marketing. Her varied expertise includes creating comprehensive communications strategies to successfully pitching client stories at the local, regional, and national levels.

Register here: https://register.gotowebinar.com/register/8117229662572530445

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Mornings on Main with Derek Lumsden
Wednesday, June 3 at 8:30AM 

Mornings on Main webinar will focus on rules of thumb to help recession and pandemic proof your communities to develop more resilient places in the future. Derek Lumsden will give high level views on what to do from the Main Street, downtown organization, and small business perspectives.


Derek has been involved in downtown economic development and historic preservation for over 10 years. He has his certification from Main Street America as a revitalization professional. Derek has served on the Enhance Iowa Board, a statewide board dedicated to improving quality of life and supporting local "placemaking" through grant initiatives.

Register here: 

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Mornings on Main with Randy Wilson
Wednesday, May 27 at 8:30AM


Historically, “disaster” was thought of in terms of hurricanes, tornadoes, fire, or flooding. More recently, we’ve become aware of a different kind of ‘disaster’ on a global scale related to a viral pandemic. During times of recovery from disaster, are there strategies to be employed from a design perspective that can not only help our communities recover as swiftly as possible, but potentially be better prepared for any impending disaster in the future? 

Randy Wilson will share best practices for design within the context of disaster recovery based on his experience in spearheading planning exercises in ten Mississippi coastal communities after Hurricane Katrina, as well as participating with a team of professionals that prepared eight disaster recovery plans for Vermont communities responding to Hurricane Sandy and Tropical Storm Irene.

Together with webinar participants, he will facilitate a discussion on how we can address COVID-19 from a design perspective. Come prepared to learn and participate with this fast-paced, highly visual webinar that can better prepare our communities for appropriate responses to disasters from a Main Street design perspective.


Randy Wilson established Community Design Solutions in 2005 as a community-based planning firm devoted to delivering creative, asset-based design services for community building. Mr. Wilson serves as the consulting architect to Main Street South Carolina and is also the Project Architect for Lake City, SC where he has facilitated the renovation of more than 40 facades, two parks, and streetscape design. In 2019, Lake City was named America’s “#1 Small Town Cultural Scene” by USA Today. Prior to his role in Lake City, he was the consulting architect to Mississippi Main Street Association. To date, he has participated in over 400 resource teams and design and planning charrettes nationwide.

Register here: 

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Mornings on Main webinar is taking a look ahead at “new reality” possibilities and working to compile potential reopening strategies, ideas, hints and tips for businesses, business districts, and organizations as we enter the COVID-19 recovery phase.   This webinar will be presented by Jay Schlinsog of https://reopenmainstreet.com/

Jay has thirty years of community and economic development experience working at both the local level and with more than 200 communities and organizations across the United States. His areas of specialty include market research and analysis, business retention and recruitment, management, and communications.  In 2000, Jay founded Downtown Professionals Network (DPN) as a collaborative for industry-leading advocates and practitioners who specialize in downtown and business district revitalization solutions.  Prior to launching DPN, Jay served as executive director with Main Street and Chamber of Commerce organizations in Idaho, Illinois, Washington and Wisconsin.   

Register Here:

Comments 0 Rating: Rated 4.5 star by 1 people.

Mornings on Main free webinar will feature Joe Borgstrom presenting on Redefining Retail and Reopening Downtown on Wednesday, May 6. This webinar will discuss how to ease the transition from closed to open in our downtown districts and strategies business owners can use in this new environment.

Joe Borgstrom is an accomplished professional in the fields of downtown redevelopment, community and economic development, Main Street and placemaking. Joe and his wife Kirsten started their business Place + Main Advisors bringing over 40 years of experience. They specialize in downtown & economic development and implementation assistance services. Joe was formerly the Director of Downtown & Community Services at MSHDA, which included the national award winning Michigan Main Street program. 

Register here: 


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Mornings on Main free webinar will feature small business owners discussing ways to sell online and promote their businesses using social media platforms on Wednesday, April 29. The webinar will begin at 8:30AM and will allow for a question & answer segment from 9:00AM – 9:30AM.

Blue Willow Boutique owner, Stephanie Campbell from Maryville, will share her expertise and adjustments that she has made with her boutique during this difficult time. During this crisis, Blue Willow's sales have remained steady despite having to close their physical location. Blue Willow was established in 2016 with the belief in getting back to basics by supporting local and regional artisans that connect us with the beauty in our worlds. Stephanie's boutique has created a social media presence through live videos, social media posts, and more! 

Bachman's Farm Store owner, Scott Bachman from Chillicothe, will share his experience in launching an online store in March just before the crisis. Bachman's Farm Store markets to the mid-west, but has now created a nation-wide audience. Scott will share his experiences with targeted Facebook campaigns and using Weebly and Square.

Register here: 

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Mornings on Main free webinar will feature small business success stories on Wednesday, April 22. The webinar will begin at 8:30AM and will allow for a question & answer segment from 9:00AM – 9:30AM.

Willow Spring Mercantile's owner, Daphne Bowman from Excelsior Springs will share her expertise and adaptions that she has faced with her bistro and store. Willow Spring Mercantile was established in 2005 and not only sells all Missouri goods in their store, but offers exquisite food from their restaurant. They are a small business champion and leader in downtown Excelsior Springs. 

Genevieve's Home & Handmade owner, Pam Wheeler from Blue Springs will present how she is being creative in her engagement with customers and being resilient in the face of COVID-19. Pam opened her store in 2012 and features modern handmade goods from over 25 local artists. She is a true success story of a small business owner thriving in a downtown business atmosphere.
Register here: 

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