We love historic downtowns!

Enhancing the economic, social, cultural and environmental well-being of historic downtown business districts in Missouri.

Public and Private INVESTMENT


Net new businesses


Net New jobs


volunteer hours


Designated Missouri Main Street communities report economic impact in their districts each quarter. Cumulative totals for the program.


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Return To Upcoming Trainings

Quarterly Workshop Jefferson City

September 13, 2019

Building a Supportive Environment for our Downtown Entrepreneurs 

Friday, September 13, 2019 
9:00 am - 4:30 pm

Governor's Office Building 
200 Madison Street, Room 450
Jefferson City, MO

For many communities, our small businesses are working truly at an “independent” level, trying their best to succeed and in some cases, to just stay afloat without an active support system in place to help them address needs and market opportunities. While overall economic development efforts in communities of all sizes don’t always include attention and support to small businesses and even more specifically, to mom & pops, Main Street is all about strengthening our existing local economy by supporting our downtown entrepreneurs. From developing retail promotions that work, to cutting-edge tools that add understanding on trends and best practices, this session will highlight important strategies to not only position your Main Street program as a valuable partner, but consciously build a strong supportive environment for the success of our downtown entrepreneurs.

Download The Workshop Flyer


Norma Ramirez De Miess, Main Street America, Senior Program Officer and Director of Leadership Development

Norma offers over 20 years of direct leadership experience and a passion for building communities with strong sense of place and economic vitality. As a Senior Program Officer for the National Main Street Center, Norma works with state partners and hundreds of communities across the country defining strategies & supporting effective implementation of revitalization efforts.

Prior to joining the Center, Norma provided direct Main Street leadership and nonprofit management at the local level in Elgin, IL where she was recognized for her leadership in pioneering successful and inclusive downtown revitalization. Her multicultural background continues to be a great asset in helping communities understand increasingly changing demographics. She developed the Center’s Diversity services offering strategies to foster inclusive engagement and support to multicultural entrepreneurs. Raised in a family of entrepreneurs and community leaders also provides direct and unique understanding on the needs of small businesses and the impact of their involvement in community initiatives.

Norma has a Bachelor of Science and Language and studied Civil Engineering with an emphasis in transportation. Norma’s previous work includes leading disaster relief efforts that depended on strong public and private sector partnerships coming together to re-energize local economies. She uses her training to educate leaders on the importance of addressing physical improvements while ensuring the preservation of authentic character as a distinctive market advantage for communities. Her work in heritage tourism offer insightful tools that help recognize community assets and promote unique destinations.

Norma was instrumental in leading the first state-wide implementation of the refreshed Main Street Approach™ through a solid partnership with Michigan Main Street. She continues to work with other states to support strategy identification initiatives in communities of all sizes. Norma is actively engaged in building partnerships to establish a strong foundation for Main Street in support of the revitalization of communities in Puerto Rico. She has also promoted the Main Street Ap
proach™ internationally at conferences in Taiwan and through educational sessions for organizations and governments in Panama and Mexico.

As Director of Leadership Development, Norma is passionate about supporting the crucial role of local leaders in building successful revitalization efforts. She helped define the framework for Main Street America Institute, the Center’s professional development program and conducts regular leadership trainings at state-wide and national conferences.

DoubleTree by Hilton Hotel Jefferson City
Booking Link: https://secure3.hilton.com/en_US/dt/reservation/book.htm?inputModule=HOTEL&ctyhocn=JEFDTDT&spec_plan=CDT60F&arrival=20190911&departure=20190913&cid=OM,WW,HILTONLINK,EN,DirectLink&fromId=HILTONLINKDIRECT

Registration Fees: 

    $100 per person for Missouri Main Street Members
    $200 per person for non-members
After August 30, add $25.  Cancellations after September 9 are not refundable.


This quarterly workshop is AIA CES Approved for the AIA Continuing Education System ( CESs) for American Institute of Architects (AIA) in the amount of five credits. 


Quarterly workshop training's are a private and public partnership with The Department of Economic Development, State of Missouri, USDA Rural Development, and MMSC.

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