We love historic downtowns!

Enhancing the economic, social, cultural and environmental well-being of historic downtown business districts in Missouri.


Missouri Main Street Blog Section

Friday, November 8, 2019
Moberly, MO

Nearly everyone has a much-needed redevelopment project, big or small, in their downtown district. Learn ways to match those preservation projects with local investment and tools that will contribute to the development in your community. This session will take you through the steps of local development including how to identify and implement historic preservation projects for adaptive reuse of historic properties, possible tax credit projects, funding options, historic preservation grants, creative matches, and more. Presenters will have case studies to show the process and help find creative solutions to problems and concerns. They will also share successes, tips, and tools to help you avoid some of the pitfalls of historic preservation. Understand redevelopment using state historic tax credits and how Missouri not-for-profits and local governments can redevelop historic buildings using state tax credits. These are all important aspects of creating an environment that promotes redevelopment. The last hour of this session will be a panel discussion with all presenters – come prepared to ask questions about your own building preservation needs. 


Register Online Here: https://www.momainstreet.org//Programs.aspx?PID=58

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Friday, September 13, 2019

Jefferson City, MO

For many communities, our small businesses are working truly at an “independent” level, trying their best to succeed and in some cases, to just stay afloat without an active support system in place to help them address needs and market opportunities.

While overall economic development efforts in communities of all sizes don’t always include attention and support to small businesses and even more specifically, to mom & pops, Main Street is all about strengthening our existing local economy by supporting our downtown entrepreneurs.

From developing retail promotions that work, to cutting-edge tools that add understanding on trends and best practices, this session will highlight important strategies to not only position your Main Street program as a valuable partner, but consciously build a strong supportive environment for the success of our downtown entrepreneurs.


Register Online Here: https://www.momainstreet.org//Programs.aspx?PID=56

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Things To Know Before You Go!!

  1. Did you know hospitality is our conference goal and our goal for your local Main Street Program? “A friendly and generous reception and entertainment of guests, visitors, or strangers.” We hope you enjoy the experience…


  2. The Registration Office is located in the Cupples Foyer outside the Cupples Ballroom. You can pick up your registration packets, badges, and tickets during the following hours:

    Tuesday:       1:00 pm – 5:00 pm    

    Wednesday:   7:30 am – 5:00 pm    
    Thursday:      8:00 am – 5:00 pm
    Friday:           8:00 am – 12:00 pm

  3. Get ready & bring your shopping list! Shop a variety of Missouri & Main Street themed items. The Main Street 5 & Dime will be located in the Cupples Foyer.

  4. Main Street 101 training will be held Wednesday from 9 am – 4:30 pm in Cupples Salon C. Attendees that participate in the entire session and complete the Main Street 101 test with a passing score, will receive a Certificate of Completion. Certificates will be awarded at the Evening of Excellence Awards Ceremony & Dinner. Email Janie@MoMainStreet.org if you would like to attend.

  5. The Main Street Clinic is open on Wednesday 1:00 pm - 2:00 pm and Thursday 1:00 pm - 2:00 pm for anyone needing a boost of inspiration or a listening ear. Bring photos of what you wish to discuss. Stop by for a chat–no appointment necessary!

  6. Peter Kageyama and Brandon W. Johnson will sign books immediately following their Keynote Presentations at the Main Street 5 & Dime. Peter’s address will be Thursday morning at 9 am and Brandon’s address is Friday morning at 9 am.

    Preview the sessions & speakers HERE!


  7. Evening of Excellence Awards Ceremony & Dinner will begin in the Promenade Foyer and Promenade Ballroom at the Westin St. Louis Hotel for the Wine Reception beginning at 6:00 pm. The Evening of Excellence Awards Dinner will follow beginning at 6:30 pm where we will have dinner and present awards to Missouri communities to celebrate their outstanding special projects and events. Tickets available at the registration office.


  8. What to wear:

    1. Tuesday, Wednesday and Thursday Conference Sessions:  Business Casual (no jeans please).

    2. Tuesday evening’s Opening Reception at Budweiser Brewery:  Casual attire.

    3. Wednesday evening for the ShowMe Bash at the National Blues Museum:  Casual attire.

    4. Thursday evening, Evening of Excellence Awards Ceremony & Dinner:  Semi-formal/Cocktail attire.

      As conference session rooms tend to be chilly, we suggest wearing layers or bringing a sweater or jacket.

  9. Weather forecast for the conference (as of 7/18/19):

    Day / Temperature / Condition / Precipitation

    TUESDAY  High of 82º / Low of 63º; Sunny, 0% Chance of Rain

    WEDNESDAY High of 83º / Low of 64º; Sunny, 10% Chance of Rain

    THURSDAY High of 85º / Low of 65º; Sunny, 10% Chance of Rain

    FRIDAY High of 87º / Low of 68º; Mostly Sunny, 10% Chance of Rain


  10. Overnight guests of The Westin will receive 25% discount off food and soft drinks in Clark Street Grill.

  11. Bring your business cards to enter Exhibitor Prize Giveaways in the Expo Hall! The drawing will be held Thursday at 3 pm.

  12. Is this your first Main Street Conference? Look for the  in the sessions descriptions on the website and in the conference program to help guide you on the best sessions track to help lay a foundation of knowledge to build your Main Street skills.


We wish you safe travels and look forward to seeing you in St. Louis!

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Join us at Missouri's Premier Revitalization Conference to hear Keynote Presentations by Peter Kageyama, Brandon W. Johnson, and Ben Muldrow. 

The Westin St. Louis
July 24 - July 26, 2019

Peter Kageyama is the author of For the Love of Cities: The Love Affair Between People and Their Places and the follow up, Love Where You Live: Creating Emotionally Engaging Places. He is the former President of Creative Tampa Bay, a grassroots community change organization and the co-founder of the Creative Cities Summit, an interdisciplinary conference that brings citizens and practitioners together around the big idea of 'the city.'

Peter speaks about emotional engagement with PLACES- cities, towns, communities, neighborhoods, and especially downtowns, which he calls the "psychic centers" of places. Good things happen when more people become emotionally engaged with their places and when more people fall in love with those places. Main Street programs play a unique role in creating this sense of place. 

Peter will inspire the audience to encourage people to go from saying they love a place to actually doing something for that place. He believes Main Streets can compete and even thrive in the Age of Amazon with bottom-up community development and the amazing people who are making change happen.

Peter will be available at Main Street 5 & Dime to sign books immediately following his address. 



Brandon W. Johnson, a.k.a. "Positive Energy Guy" has had the honor of developing tens of thousands of leader through his leadership trainings, workshops, and speeches over the past 20 years. In 2017 and 2018, Brandon was honored and humbled by being named the #1 Global Guru for the Hospitality Industry. 

Brandon has more than 20 years of experience in operations and leadership positions in the hospitality industry, non-profits, training organizations, entrepreneurship, and higher education. He holds a bachelor's degree in hospitality and tourism management and a master's degree in management technology with an organization development focus. His clients include such well-known names as McDonald's, Hilton, Famous Dave's, Hyatt, and Odyssey Resorts. 

Brandon's trademark passion, heart, and energy inspires audiences everywhere while also giving them practical tools to take their results in business and life to the next level. Brandon's book, "Hospitality from the Heart," will help you engage your employees, deliver extraordinary service, and create loyal guests.  

Brandon will be available at Main Street 5 & Dime to sign books immediately following his address. 

Join Ben Muldrow as he discusses all the current trends and future changes that could revolutionize our nation's downtowns. Ben has been presenting at Main Street conferences for nearly twenty years. His motivation and quick wit will keep you engaged and his background in branding and marketing will reveal insights and inspiration that will give you practical steps you can put into action right away to shape the future of your town. This fast - paced presentation is sure to get you excited about the changes happening on Main Street.  

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There are 3 keynote sessions and 15 classroom sessions that you are able to attend this year at Missouri's Premier Revitalization Conference. 

Here are the 15 different classroom sessions that you can attend:

  • Game Changers In Entrepreneurship! 

  • Main Street In Urban Environments - Best Practices For Success

  • Empower Change Through Partnerships for Extraordinary Projects

  • Downtown's Dirty Little Secrets

  • My "Place" Changes Things! 

  • Speak LIFE Through Storytelling

  • Historic Preservation - Appreciating The Weird

  • Creating Communities For All Ages

  • Combining Historic Tax Credits With Opportunity Zones

  • How Will YOU Celebrate 2021 Missouri Bicentennial?

  • Recurring Events In Your Downtown - Bringing Visitors Every Month

  • I Want What They Have - How To Successfully Develop An Entrepreneurial Ecosystem (Or Not)

  • Teaming With Veterans To Strengthen Main Street And The Community That Shops There

  • Looking At Money From All Angles To Develop A Solid Funding Structure 

  • Bring To Life Your Community And Economic Development Projects


View All Session Descriptions & Speakers Here


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Mayor Sandy Lucy
Washington, Missouri

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Preservation Month 2019 was a month to celebrate the history, culture, and special places in Missouri. Missouri Main Street Connection staff was able to travel around the state to visit events and historic sites. We want to share our stories with you... 



As someone who has lived only a couple hours away from both the Gateway Arch National Park and the Ulysses S. Grant National Historic Site for most of their life, I am sad to say I had never been to either site before Preservation Month this May. Construction of the landmarks on both sites was completed almost 150 years apart and I think that perfectly illustrates that preservation is all-encompassing. My entire trip consisted of opposing observations of each site that further enforce that while preservation is a singular idea, it looks different in each place it is implemented. White Haven, the home at the Ulysess S. Grant National Historic Site, appears secluded in the midst of the active city atmosphere which showcases how important preservation of surroundings is in telling the story of a place.

The Gateway Arch is purposely set in the midst of this active atmosphere as a monument to the city that grew out of westward expansion and continues to grow today. White Haven is a traditionally constructed home that is simple in its style, designed and built by its original owner William Long to meet his utilitarian needs. The Arch is also simple but is modern in its construction, the result of an architectural design competition won by professional architect Eero Saarinen. Finally, there is no known photos of White Haven's construction while visitors of the Arch can watch a 28-minute fill detailing each step of the construction process. Neither site is without some controversy, but each site showcases the importance of preservation as a way to tell the diverse history of St. Louis and the nation.

 - Katelyn Brotherton



On Sunday, May 19, staff member Susan Sheppard and board member Karen Bode Baxter attended Preservation Month events in Ferguson and Florissant.

Ferguson hosted a Historic Window Repair and Restoration workshop, taught by Bob McCarty, owner of Painted Effects in Ferguson. At the newly restored Gittemeier House, an 1860s farmhouse in Florissant, there was a high tea hosted by members and volunteers. Also in Florissant the Old St. Ferdinand Shrine opened its doors for tours, with music and costumed docents. The Shrine complex was built in the 19th century, with the convent dating back to 1819.

 - Susan Sheppard 

Despite a rainy morning, nearly 50 people gathered on the Harrisonville Square for the Downtown History Walking Tour led by David Atkinson. He certainly knows his history and gave an informative and interesting presentation. 


MMSC was happy to be a part of it. No one seemed to mind a little rain!

Diane Hannah


Gayla Roten took a Trip Down Memory Main event that showcased iconic buildings on Main Street USA. It was amazing to see all the great things Marceline is achieving. 


- Gayla Roten, State Director

Janie Dennison and Katelyn Brotherton traveled to Chillicothe, MO. They were able to tour downtown with elementary students and learn about the history. The students had great questions and filled out a scavenger hunt worksheet on the way through the tour. 



To view the full photo album on Facebook, Click Here!

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If you are new to Main Street or would like a refresher on the Main Street Four-Point Approach, then we recommend you attend this conference session.

The success of your downtown efforts and those across the country are rooted in the comprehensive Four-Point Approach. Experts and practitioners from the field will present on these points: Design, Economic Vitality, Organization, and Promotion.  

Main Street 101 will dive into the principles, but also feature examples and best practices from each point so you will walk away with a more detailed knowledge on each point and how to utilize them in your own community. 

Main Street 101 will be Wednesday, July 24th, from 9am - 4pm. 
*This session is included with registration of the Get Plugged In Downtown Conference. 

Register Here:  Conference Website

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Missouri Main Street Connection is making plans to "Celebrate Preservation Month!" MMSC Staff, local Main Street Executive Directors, Board members, and preservation representatives will be going on tour with our Road Show. 

We will be highlighting three Missouri historic sites and seventeen Missouri Main Street Communities who are working diligently to preserve their historic resources. 

Through this project, we hope to encourage Missouri citizens of all ages to learn more about the history surrounding them, discover new sites and communities, and understand the importance of preserving our history and historic places for generations to come. 




Download The Brochure Here 


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Be Inspired - Join us at Missouri's Premier Downtown Revitalization Conference to develop fresh ideas on how you can engage, inspire, and create memories while at the same time increase economic prosperity in the very heart of your community.

This year's conference will inspire downtown revitalization attendees to rethink how they present and market their district, businesses, special projects and their organization to customers, visitors, business, and property owners.

This Conference will ignite creative ideas that will inspire welcoming change from our urban districts to small towns and rural Main Streets. 

Missouri's Premier Downtown Revitalization Conference is the only commercial district revitalization educational and networking event that blends economic development, community revitalization, and historic preservation. 

Conference Website and Registration

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