A good idea doesn’t always translate into a successful business. There are steps and details along the way that are necessary but often overlooked. The Hive by Honey Creek was one of those “good ideas.” The entrepreneurial minds of a sister duo in Lebanon, Missouri had already successfully created Honey Creek Media when they had the idea for “The Hive.” In their words, “a space for makers to make, minds to grow, ideas to form, and networking to thrive.” A traditional hive is full of worker bees and that’s what these sisters wanted to foster. The Hive by Honey Creek was to be centered around co-working and rental event space. They had purchased a historic building in downtown Lebanon that was being renovated…but they needed help with the details.
They saw the Downtown Strong grant as an opportunity to move their idea forward. They applied and asked for someone to help in evaluating their idea and developing a business plan. BOLD Marketing assisted in the development of their process, amenities, pricing comparisons, the structure of their leases and rental agreements, and even a liquor license for events. In addition, BOLD helped them develop a “community norms” document or expected behavior for their tenants. To wrap it up, BOLD had it all evaluated by an attorney.
It is the details that can make or break a business. The Lebanon sister duo was delighted and grateful they used the Downtown Strong grant to help with their business details. In their words, “As entrepreneurs in a rural community, we are passionate about opening our doors and creating a home, a place for people to gather, a space to cultivate ideas and secure dreams, a site to celebrate, a destination.” Now they have the plan and tools to do it.