We love historic downtowns!

Enhancing the economic, social, cultural and environmental well-being of historic downtown business districts in Missouri.

Public and Private INVESTMENT

$1000000000

Net new businesses

834

Net New jobs

4109

volunteer hours

444113

Designated Missouri Main Street communities report economic impact in their districts each quarter. Cumulative totals for the program.

 

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Milestones, collaboration, and activation have been the themes of the most recent progress from the three-pilot urban Main Street programs in St. Louis. – Dutchtown Main Streets, Laclede’s Landing Main Street, and Delmar Main Street. Missouri Main Street Connection began the St. Louis Main Streets pilot program in late 2019 as a partnership with the St. Louis Development Corporation (SLDC). 


Dutchtown Main Streets, a district south of the city center, began transitioning a business owners’ group into a Main Street program in late 2019 by educating the board of directors on Main Street principles, creating implementation-oriented committees, and learning how to measure the impact of projects and new businesses in the district.  Over the past three-to-six months the Main Street program has been focused on understanding and interpreting demographic and market information while identifying vacant properties in the district that are ready for development or need to be rehabilitated before development can take place.  The district is working with the Coro Fellowship Program to help establish tools for collecting economic data, reporting that data, and inventorying vacant properties.  The Coro Fellowship Program develops emerging leaders to work and lead across different sectors by equipping them with knowledge, skills, and networks to accelerate positive change. 

 

 

 

Laclede’s Landing Main Street began their Main Street program in 2021 with the goal of transitioning from what was once a night club focused district into a neighborhood district. They are utilizing their newly established transformation strategies of activating the riverfront and developing neighborhood goods and services to capitalize and continue on the work and planning that has already been completed by stakeholders, the city, and other entities. The development of more vacant upper story housing is one way they are planning to achieve their transformation strategies while building upon work that had already been taking place. There are developers already working with Laclede’s Landing Main Street on housing projects within the district which will bring more residents to what they call the “oasis of the city” tucked between the Martin Luther King and the Eads Bridges.  Related to the riverfront activation, district stakeholders and the city have prioritized the riverfront as seen in previous plans that have been developed by the city and conversations with MMSC and other organizations in the past. It is an asset that has not been capitalized on which provides opportunities for activation and additional retail while also serving as the living room for the neighborhood and visitors.  Working with the district Main Street program, conceptual documents are being developed for the riverfront including space for activation and retail as well as additional housing development.  The plans are still in the works but will follow the ideas of previous plans with the idea of phased implementation to bring them to fruition.  Stay tuned for more details in the months to come.  (The photo below is from a previous conceptual plan developed to activate the riverfront.)

 

 


November marks the one-year anniversary of Delmar Main Street’s program. November of 2021 was the kick-off stakeholder input meetings at St. Louis ArtWorks. Delmar Main Street did a repeat of that event for their anniversary giving an update on the past year to include the organizational accomplishments of forming a board of directors and Main Street committees. They also shared the committee work thus far, the impact of events they hosted, and the grants they have received for various projects—including the Creative Space Activation Grant, provided by MMSC, which will be used for the Delmar Main Street’s Transit Wall Transformation Project. The group also gave time for stakeholders to provide feedback on certain proposed projects and events for the next year. Delmar’s transformation strategies were developed with the valuable input from that first stakeholder input session in 2021 – creating people-centered places and promoting entrepreneurship and equitable development. Demographic and market information supports these strategies which focus on activating the boulevard with small businesses run by small business owners from the neighborhood while promoting ownership and equity development for those entrepreneurs. 

 

 


2023 will bring further development and services including the Ewing Marion Kauffman Foundation, a partner with Missouri Main Street Connection to bring entrepreneurial services and training to the St. Louis Main Streets program.  With economic development at the core of Main Street, this work will help build and develop small business owners, and provide access to capital and wealth-building tools to assist them in their entrepreneurial journey.  Stay tuned.

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Progress is a big deal in Main Street from the first façade renovation and new businesses opening downtown to being recognized for your local Main Street organization’s preservation-based economic development efforts. This year, two local Main Street organizations have been recognized for their accomplishments in implementing the Main Street Approach™ through progressing to the next tier in the Missouri Main Street Connection (MMSC) tier system. MMSC is proud to recognize Downtown Joplin Alliance and Uptown Jackson Revitalization Organization for their achievement of Accredited and Associate tier placement respectively.

 

The Downtown Joplin Alliance achieved national and state accreditation from both Main Street America (MSA) and MMSC. Accreditation is the highest level a Main Street program can achieve and indicates that Downtown Joplin Alliance is exceeding in implementing the Main Street criteria impacting their local district in big ways. The National and State designation of accreditation came after Norma Ramirez de Miess, MSA, and Keith Winge, MMSC, completed an on-site review of the organization’s implementation of the Main Street criteria. Reaching this benchmark does not mean revitalization ends as it is equally important to maintain the accreditation status once earned.

 

In 2021, Downtown Joplin Alliance, through their program’s strong historic preservation ethic, active Board of Directors and committees, as well as other technical aspects that help the program function at a high-level, saw public and private investment of over $45 million in the historic district from 36 projects. The district saw a net gain of 19 new business and 54 new jobs. Additionally, volunteers for Downtown Joplin Alliance donated 1,425 hours of their time. Downtown Joplin Alliance celebrated this accomplishment with a cake from the City of Joplin and said,


“This would not have been reached without our staff, our board, our committee members, our other fabulous volunteers, and all of our fantastic partners, such as Joplin City Government, the Joplin Area Chamber of Commerce, and Connect2Culture amongst many others.”

 

   


The Uptown Jackson Revitalization Organization was selected as a new Associate tiered Main Street program with Missouri Main Street Connection (MMSC) following a program review by MMSC.  Associate designation is recognized by MMSC as a way to distinguish communities that are working toward being recognized as a national and state Accredited Main Street program.  As a stepping stone on the path to full accreditation, this benchmark highlights communities that are seeing an increase in the economic value of the downtown and is making progress to achieve an active and vibrant downtown revitalization organization.

  

During 2021, Uptown Jackson Revitalization Organization continued to implement historic preservation-based economic development in uptown Jackson that cultivated $461,382 total investment in downtown, 22 net new jobs, and 2,272 volunteer hours. Their impact has created a place for people to gather, live, and work in uptown Jackson

 

You can read the press releases written by MMSC staff through the link below:

www.momainstreet.org/press-releases/

 

The Main Street Approach™ is a time-tested economic development and historic preservation-based approach utilized successfully over the past 40+ years by over 40 coordinating programs and 1,200 neighborhoods and communities nationally. Missouri Main Street Connection’s program’s purpose is to implement this approach in creating vibrant communities across the state. The current Main Street criteria that is used to gauge the effectiveness of how a Main Street Program in implementing the Main Street Approach™ is based on over 40 years of successful downtown revitalization and demonstrates that empowering individuals to develop their downtown motivates high achievement, creates a place people will want to live, work and invest, and makes our state economically stronger. The goal of the National Main Street Center and Missouri Main Street Connection is to encourage preservation-based economic development through the Main Street Approach™.

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Missouri Main Street Connection (MMSC) offers two matching grants to help downtown organizations with their economic development efforts.  The People Energizing Places (PEP) Grant and the Strategic Teams Engaging People (STEP) Grant are a two-year and one-year grants for services, respectively.

 


MMSC is currently working with Sedalia and St. Charles through the PEP Grant.  The City of Sedalia applied and awarded the grant in January of 2021 to start a city-led Main Street program.  City officials had previous experience with Main Street and wanted help forming a local Main Street program that utilized an already established downtown city commission to serve as the leadership team.  MMSC did not have a city-led Main Street program in Missouri but, through the national Main Street network, knew there were successful city-led Main Street programs in other states.  Keith Winge, State Community Development Director, reached out to various Main Street State Coordinators to learn the ins-and-outs of Main Street programs housed within city government.   

 


Nation-wide most Main Street programs are established as non-profit, public benefit organizations designated as 501(c)3 organizations by the Internal Revenue Service.  There are also 501(c)6 membership based Main Street programs and Main Street organizations established as part of city or county government entities.  Each format has pros and cons ranging from the ability to take advantage of grant opportunities and encourage volunteer engagement with the 501(c)3 to the stability of wages and benefits in a city or county program.  The 501(c)6 format serves members and is not eligible for some grants while a city-led program must work harder to get volunteers involved.  MMSC reviewed the pros and cons with the City of Sedalia and they settled on the city-led Main Street format. 

 


Keith Winge began transforming the current Central Business and Cultural District Board into the Main Street leadership Board of Directors.  A community survey and stakeholder input session also took place to gather input on how downtown is used and what the community would like to see downtown with regards to businesses and activities.  This input helped with the formation of Main Street Transformation Strategies, also known as economic strategies, to guide the work of the newly formed Main Street program.  Using that data and feedback, MMSC recommended the Main Street program focus on creating a family friendly and entertainment strategy.  The City of Sedalia’s Main Street committees, will begin planning projects and initiatives that will use the Transformation Strategies as their guide.  Guided work with MMSC through the PEP grant will continue until the end of 2022 to help the City build their Main Street program.

 


St. Charles is a different story in that their downtown district is one of the quintessential downtowns in Missouri.  It has very little vacancy and many thriving downtown businesses, but the district lacked a formal organization to keep those efforts going.  A group of business and property owners got together to apply for the PEP grant for help in creating a Main Street organization to keep the downtown thriving into the future.  In April of 2022 Keith started with a day-long assessment of the current stakeholder groups by gathering feedback on what was and was not working in the district.

 


The group had already established a non-profit, 501(c)3 and Keith began helping them fill the Board of Directors reflecting the various stakeholder groups, diverse skillsets, and demographics representing the community-at-large.  The Main Street principles and philosophy were taught to the new Board of Directors equipping them to lead this new organization.  This new board is now recruiting and forming the Main Street committees.  These committees will brainstorm projects and initiatives, develop action plans, and implement those plans.  This two-year grant is entering its second year with MMSC finalizing the administration of the grant in 2023 where the St. Charles Main Street organization will continue to develop the committees, determine priorities, and continue to build a strong foundation to keep the momentum going in downtown St. Charles for their future.

 


If your Main Street program or downtown are interested in one of MMSC’s matching grant programs, reach out to Keith Winge at kwinge@momainstreet.org or by calling 417-334-3014.

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The City of Canton, Missouri and the local Main Street program, Canton Main Street, boldly joined forces to enhance their community economically and socially.  Canton is located in the northeast corner of the state on the Mississippi River with a population of 2,455 and is home to Culver-Stockton College.  It is a rural community with farming as one of the main industries, which serves as a port for grain distribution using the river and railroad. 


The local Main Street program began in late 2013 with a group of downtown stakeholders wanting to improve the trajectory of their downtown.  Like many downtowns, Canton saw years of deferred building maintenance, absentee property owners, and increased storefront vacancies.  Other issues were commercial retail space used for storage or part-time or hobby business owners with very limited store hours.  The goal of the small group was to start a Main Street program and turn that situation around. 


Missouri Main Street Connection (MMSC), using the Affiliate Grant Program (now called the Community Empowerment Grant), partnered with city officials and district stakeholder to form a not-for-profit Main Street organization using the 40-plus year template of the National Main Street Center to form a board of directors, utilize Main Street ApproachTM committees, and implement projects and initiatives using economic development-based action plans.  This partnership and implementation of the Main Street Approach™ created Canton Main Street. Canton Main Street utilized additional grants and services from MMSC to gather economic and market demographics, provide board training and support, assist in developing a list of priorities, and strengthen stakeholder relationships.  All of these activities lead to the community wanting more.  The leadership in downtown and throughout the city wanted to use the Main Street ApproachTM to provide a focused direction for the future of the entire community.  That is where the idea of a community-wide master plan was born. 

 

 

 

Through a partnership with the City of Canton, Canton Main Street, community stakeholders, and Missouri Main Street, the process of planning began in February of 2020, right before the COVID-19 pandemic began.  This first meeting set the foundation for the Master Plan by meeting with various stakeholder groups for a larger community input session to gather viewpoints of the current community assets, what the community would like to see in the future, and how the community and downtown can be activated.  The consultants, representing the Main Street comprehensive approach to vibrant community development brought their expertise to the input sessions but also began formulating themes or focus areas.  Main Street calls these focus areas Transformation Strategies which help guide the community development activities from brainstorming to funding to implementation. 

 

 

 

Future visits both virtually and in-person helped to refine these strategies and put more detail to the plan with the outcome being a 96-page document with visuals for potential projects, guidelines of how to implement, and recommendations on potential funding sources.  The report was presented in November of 2021 to a packed house at the new City Hall building.   Wayfinding signs, building renderings, new branding for downtown and the community, and business recruitment tactics were included in the plan and were featured during the presentation. 


Following the adoption of the plan, MMSC checks in with the leadership of Canton on their implementation progress, helps to remove obstacles, or assists with partnerships as the community moves through the timeline of implementation as outlined in the plan.  


 



MMSC provided 60% of the overall costs for the City of Canton Master Plan and the community contributed the remaining 40%.  MMSC provided a team of professionals to lead the community vision and provided the technical resources and trainings throughout the implementation of the plan’s goals and objectives.  If your Main Street community is interested in a community-wide Master Plan, please reach out to 
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AUTHOR
Ben White »

Missouri Main Street Connection Inc. (MMSC) in partnership with AARP Missouri, is excited to announce the completion of the Uptown Jackson Revitalization Organization (UJRO) project “Roaming Parklet” from the AARP Community Resiliency grant. AARP Missouri invested in projects that inspire change and improve communities for all ages. UJRO, a Main Street program, was awarded $5,000 to make their resiliency project a reality, “The grant represented an outstanding opportunity for the rotation of a Roaming Parklet to park at all Uptown businesses,” said Janna Clifton. It is important for communities to activate spaces in new ways to meet the changing business climate as a result of the COVID-19 pandemic. This grant was specifically designed to be implemented for the betterment of a uptown area by including community input and implementation while celebrating and encouraging inclusivity.




Debuting during the 2021 Christmas Parade, this ‘Roaming Parklet’ was unveiled to the community after months of dedicated volunteer work and coordination by UJRO with vendors and suppliers to complete their project. Developed off the grant winning rendering from Craig Milde, Design Committee chair and architect with Design + Advise, UJRO built a custom “Roaming Parklet’ from a tiny home frame that is lower to the street surface to allow fewer steps to climb and a shorter accessibility ramp. Furnishings including seating, bar top tables, and umbrella coverings when necessary to allow the ‘Roaming Parklet’ to be configured in different set ups according to the need of the business or special event. COVID-19 has made ordering tricky over the past year leading to several delays; however, UJRO has continued to press on with the project and wait until all the pieces were ready for the project’s completion. 

 




Activating streets has been vital in many communities across America as changing business requirements during the pandemic required more space for shoppers and diners. To address these requirements, many communities allowed restaurants and businesses to expand into the streets, utilizing would-be parking spaces as new shared spaces that served as extensions of their businesses to form parklets and outdoor seating. This is great for communities that have the infrastructure to allow for these measures to not impede or restrict streets and sidewalk spaces in facilitating drivers and foot traffic. For the Uptown Jackson area, this presented its own challenges as community and merchant concerns grew about the idea of permanent parklets.  Therefore, the answer was this ‘Roaming Parklet’ that would rotate and park at all Uptown businesses allowing them shared access to this self-contained, mobile “parklet” providing the same amenities for each use at each business driving publicity and foot traffic. Not only will this ‘Roaming Parklet’ be utilized for special event space and pop-up markets, it also is planned to expand existing businesses’ storefronts and retail space for years to come.  

 

 

This is a big win for the Uptown district and businesses as this will allow UJRO to inspire further revitalization and activation through the ‘Roaming Parklet’ by testing areas in the district for further enhancement and aligning UJRO’s anticipated comprehensive landscape plan in lieu of the routine builds and removal of semi-permanent parklets. 



A final thank you from Missouri Main Street Connection and Uptown Jackson Revitalization Organization to all the volunteers who put their time, effort, and expertise into completing this outstanding project and who will continue to volunteer through the usage of this community amenity to support the district’s businesses and provide a shared public space for visitors. Special thanks also goes out to UJRO Board President Terry Tushhoff and Executive Director Janna Clifton for the coordination of this project. 

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Holidays are when Main Street comes alive and becomes increasingly busier as community members and guests shop, visit, and enjoy downtown and the events that take place during the winter holiday season. This means both the local Main Street organization and its businesses are busy meeting the needs of their customers. As a result of the holiday frenzy, on-site visits are slowing down a bit, but there is still a lot of action in the Downtown Strong grant program.

 

The Downtown Strong: Building Resilient Economies grant has been successful so far due to its scope, which is to strengthen individual businesses and local Main Street organizations that have faced hardships due to the pandemic, by providing one-on-one consultations.



 

There is some flexibility in these services that allows the consultant to adapt their delivery to meet the most current needs as they work with the businesses and organizations. This process ensures recipients are receiving what they need for long-term success. 

 

Our team of consultants use their years of professional experience in evaluating the needs of the businesses and organizations to provide services that address true needs. In addition, the consultants are collaborating as the need arises when they work with businesses or communities that are receiving multiple services. These services often overlap or affect the other and consultants are working to make the process as efficient and effective as possible.


 

 

Over the last month our communities and consultants have seen good movement along the progression of this grant. BOLD was back on-site in Dutchtown providing training for The Wink which included setting up protocols, roles, and talking through strategies for ads with follow-up training planned in January to teach them to fully manage their social media and advertising.

 

Downtown Lee’s Summit started work with Jim Thompson who is helping them figure out the best ways to utilize and track information for future development as Lee’s Summit changes overtime, with many changes happening right now. This includes learning how to read demographic surveys and information of the community and how to best manage and utilize their building and business inventory. Also, during the past month, Downtown Strong Project Manager Marla Mills was able to visit and follow-up independently with several businesses in Lee’s Summit.


 

 

Jim Thompson also worked on-site with Clinton Main Street to develop the best process to use their demographic information for business recruitment.

 

Ben Muldrow with Arnett Muldrow and Associates did some on-site work in Trenton and, along with Jim Thompson, worked with Main Street Chillicothe as they work on recruitment, district marketing and upper story development.

 

Russ Volmert with Fora Planning was on-site with Downtown Lee’s Summit and Downtown Excelsior Partnership working on wayfinding plans. In addition, he is working with Warrensburg Main Street on a public space utilization plan. All things that will support the future development of these three downtowns!

 

The rest of our consultant team continue to work behind the scenes on research, strategies, and plans when not on-site with our communities. With the Holiday season starting, the on-site visits are slowing down, but that doesn’t mean work has stopped.


 

 

If you have any questions or want to chat about this program or your services, please reach out to Project Manager, Marla Mills.

 

The services detailed in this update were prepared by Missouri Main Street Connection, Inc. using Federal funds under award 05-79-06056 from Economic Development Administration, U.S. Department of Commerce. The statements, findings, conclusions, and recommendations are those of the author(s) and do not necessarily reflect the views of the Economic Development Administration or the U.S. Department of Commerce.

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Through 2021, Missouri Main Street Connection (MMSC) has been working with our St. Louis Main Streets districts to educate them on the Main Street Approach™, establish their Board and committees, and prioritize the goals for their districts to succeed.


Following visits from consultants specializing in all areas of the Main Street Approach™, Dutchtown Main Streets was presented with and accepted two Transformation Strategies that will guide their organization’s revitalization work. Their guiding Transformation Strategies are Entrepreneurship Development and Serving the Neighborhood. These strategies build on the entrepreneurial spirit that is already present and working in Dutchtown as well as the residential density that surrounds the commercial district.


The Laclede’s Landing Neighborhood Association has worked to establish their Board of Directors and set up committees. MMSC worked with the organization to gain insight from the district’s stakeholders including property owners, business owners, and residents to better inform their revitalization work. In November, MMSC staff and our team of consultants will work with Laclede’s Landing to determine next steps for the organization to take in utilizing the Main Street Approach™ for their district revitalization.


MMSC has recently accepted the third St. Louis Main Streets district into the pilot program. Delmar Main Streets has established their Board of Directors and are in the early stages of learning how best to utilize the Main Street Approach™ in their district by setting up their committees and gathering neighborhood input. MMSC’s consultant team will work with the district to determine the organization and district brand as well as the collective vision for the district.


St. Louis Main Streets is a pilot urban Main Street program created by Missouri Main Street Connection through partnership with the St. Louis Development Corporation to bring the Main Street Approach™ to three commercial districts in St. Louis.


If you have any questions regarding the St. Louis Main Streets pilot program, MMSC, or the Main Street Approach™ call our office at 417-334-3014 or email us at  info@momainstreet.org.

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AUTHOR
Ben White »

The Missouri Main Street Connection Historic Preservation Committee had its first “Doctor Is In” consultation in September with Julie McBride, owner of Wyoming Street Wine Stop in Pleasant Hill, MO. Wyoming Street Wine Stop serves a variety of food and wines from all around the world making it truly a destination business for Pleasant Hill. Julie, along with her husband Robert, look to provide an experience for the residents of Pleasant Hill and draw in bikers from the nearby Katy Trail.


Julie reached out to Missouri Main Street Connection’s Historic Preservation Committee for help with renovating the façade of her building and the funding options for the renovation. The original vision was to tear out the existing storefront in order to try to recreate the original façade from when the building was first constructed in the early 1900s. During the meeting, the committee recommended adding an attractive awning and paint, as well as suggesting preventative upkeep measures for the building as ways to enhance the existing storefront instead of recreating the original storefront. These recommendations came from reviewing the history of the community, district, and building by the committee in preparation for the meeting. The building that currently houses the Wyoming Street Wine Stop gained its existing storefront as part of a major renovation that happened in the 1950s, which is the same period of significance that was part of the National Register nomination for the Pleasant Hill National Register district.


Even though the storefront is not original, it is still historic at over 70 years old and coincides with the historic significance of the district. Making changes to the existing façade is important versus making drastic changes to the look, in order to be eligible for historic tax credits and to keep the building historically significant. These recommendations considered the historic tax credit program and what qualifies as an eligible expense to provide guidance for Julie in where to start with historic tax credits and who she should talk to if historic tax credits are to be potentially used on the project.


The meeting provided direction for her and her husband as they talk with an architect on the next steps following their meeting. Currently, the upper floor and back of the building are the primary focus, with the enhancement of the façade to be completed after these first projects. The upper floor is planned to be activated and turned into residential use. “Thank you and the team so much for taking the time to help Robert and I navigate historic preservation,” said Julie McBride after the consultation was completed and follow-up material was given.


The Historic Preservation Committee is ready to help you with any preservation-related questions that you or a downtown stakeholder may have. “We welcome any and all applicants from Missouri Main Street Connection’s top three Tiers to submit an application to the Historic Preservation Committee. We’re ready to help and be of service to downtown districts in Missouri,” said John Vietmeier, the chair of the Historic Preservation Committee. This meeting serves as the initial consultation and the connector for future steps needed. Historic preservation-related discussions could include but are not limited to: façade renovation assistance, building materials and maintenance issues, historic tax credits, and funding questions.


If you are interested in talking with the team of professionals about a historic preservation-related question, you can fill out a short form outlining the problem here: https://www.momainstreet.org//Programs.aspx?PID=1099.


All submissions should be turned into Program Outreach Specialist, Ben White, by email at ben@momainstreet.org. Please attach all applicable pictures to the submission. After receipt, Ben will follow up with any additional materials and information needed and work to set a time to join the virtual meeting. Applicants must be in a community from the top three MMSC Tiers: Accredited, Associate, or Affiliate. 

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AUTHOR
Ben White »

Our Affiliate Tier is home to many different types of communities from urban pilot programs enrolled in Saint Louis Main Streets, community programs getting started through the Community Empowerment Grant (CEG) program, and communities that have graduated out of the CEG program and are strong, sustainable revitalization organizations like the Historic River District, the Main Street program in Ozark, Missouri.

 

The Historic River District fully utilized their time in the Community Empowerment Grant program (formerly the Affiliate Grant Program) and built the foundation of a strong, sustainable organization that is making an impact in downtown Ozark. Chris Schafer, the President of Historic River District, remarked about their organizations time in the CEG program:

 

“I would recommend the grant services to anyone that is looking to improve their community. The training and structure that was given through these grant services were second to none from an organization (Main Street) that truly understands what it takes to improve your downtown community. It is unbelievable how much support and information is available on what to do to improve your community and how to go about it. The training opportunities that were afforded to us gave the direction and guidance for what each committee needed to work."

 

Chris Schafer lists the amazing things that have happened in their community since graduating out of the Community Empowerment Grant from placemaking and beautification to community amenities to even events:

• A veterans tribute on the anniversary of the end of the WWI in conjunction with the Christian County Museum and the local American Legion;

• Trunk or Treat Event on the Square;

• Cruising the Square event;

• The Heart of Ozark Gala;

• Haunted Walking Tour program in the fall;

• Friday Night Parade of Lights;

• A beautiful mural along South Jackson Street; and

• A new Gazebo on the Christian County square.

 

"This Affiliate Grant also helped us to build strong relationships with both city and county government. It has been a blessing to our organization and our community," Chris Schafer.

 

If you are interested in revitalizing your downtown using the structured services and resources of the Community Empowerment Grant program, please reach out to Program Outreach Specialist Ben White at ben@momainstreet.org or (816) 560-1722 for more information.

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The USDA Rural Grant named by Missouri Main Street Connection (MMSC) the My Community Matters Grant ended in 2021 after providing over 29 services for 10 different Main Street districts.  The services provided followed the National Main Street Four-Points of Design, Economic Vitality, Organization, and Promotion for the following communities: Brunswick, Butler, Canton, Concordia, Fayette, Kirksville, Knob Noster, Odessa, Monroe City, Rockaway Beach, Sikeston, and Willow Springs.

 

The services provided ranged from branding and marketing, development of communication tools, business development, store design consultations, façade photo-renderings, placemaking, streetscape design, board and volunteer development, and upper floor housing development. We have shared many of the products developed over the past 2 years of the grant and would like to share some of the highlights from various communities.

 

Communications Tools

 

Fayette Main Street participated in the IMPACT Communications exercise with 4 other Main Street organizations. This exercise involved the board of directors to assist in the creation of communications fact sheets to help demonstrate the impact of downtown and Main Street to various stakeholders within and outside the community.

Marketing Tools

Downtown Monroe City’s Main Street organization plans an annual fundraiser called the Pig and Swig to promote the agricultural heritage of their community. Ben Muldrow, branding specialist, created a full branding toolkit for the organization and their events.

 

Streetscape Designs

Knob Noster’s downtown district received a streetscape design for State Street from Andy Kalback. Andy provided not only recommendations about the design of the street and sidewalks but also provided placemaking suggestions for parklets and fun, creative crosswalks.

 

Façade Photo Renderings

Randy Wilson, architect and design specialist, provided façade renderings for almost every community that participated in the My Community Matters grant program. Many have been implemented with plans for many others to be implemented soon. Photo renderings provide guidance, inspiration, and details on the potential for a building that is sought out by the owners or city officials. Many times a photo rendering can be accompanied by a façade grant program.

 

While the My Community Matters grant program is coming to an end, the impacts of the program are still being measured. As the projects in these Main Street districts continue to develop and come to fruition, the impact will be measured from dollars invested to businesses opened and jobs created. If your Main Street program or downtown district is interested in receiving services like those outlined above, reach out to Missouri Main Street or check out the Service Directory here. 

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